Playing Checkers, 1976
While everybody is distracted with talk about how super-markets have so many coffee-brand varieties, Cora secretly sets up a checkers massacre for unsuspecting Percy.
A very young Judd Hirsch co-stars in this one. Up to about 1974, Hirsch's previous screen appearances were uncredited, so I'm guessing that this ad may have aired that year. His first credited role on TV was in the made-for-TV movie, The Law
The way Cora is eyeballing Judd in that photo, she apparently likes what she sees (CORA!).
Cora helps the young couple with their party food supplies, but husband is worried about Jane's icky coffee ruining everything. You know, after watching a few of these ads, one wonders how the American public could buy into this lopsided sentiment, especially in the '70s when there was a strong awareness of changing roles.
Mom Sent Us
Mom was too lazy to buy her own coffee, so she sends her little ones to do it for her. And they end up buying the only brand that Cora sells, with the boy saying that his mom doesn't use THAT kind. Which begs the question of where mom usually shops for her inferior coffee...it certainly can't be Cora's store. Did Folgers' Mrs. Olson have a store, too?
Great Store, Versions 1 and 2
This was a real surprise...in all my years of collecting these television commercials, I never noticed that there were two versions of this one. I've had both copies all along, and only noticed the variation prior to the launch of this site. The difference takes place right at the beginning. In the first version, the little woman
shows disappointment and concern that her man doesn't like her coffee.
However, in version 2, we see a playfully defiant, even impudent reaction from the woman as she belts her man after he had the nerve to say something negative about her coffee. With the clanging of the mobile
hanging in the foreground, there is a cartoonish wife-hits-husband-with-frying-pan audio effect. Remember: It was the 1970s, and Helen Reddy was singing, I Am Woman
on the radio. Not all women bought into the equality thing at the time. I suspect version 1 was shown in commonly conservative areas, and version 2 was shown out west. Just a guess, but it sure does provide a historical perspective of the times back then.
The Perfect Dinner Includes ADC Coffee, 1978
I'm not sure when Cora's commercials ended, but this one seems like one of the last, broadcast in 1978. Cora is helping with the perfect dinner that includes sirloin, Idahos, and Emma's pie.
Looks like the honeymoon might be over before it begins for these newlyweds. He
does not like whole-wheat bread. Then again, maybe the "just married" part was between him and his inflated ego. Even in the 1970s, this sentiment was not widely embraced...not the best written script for the day, that's for sure.